Kevin VanDam

Bassmaster Classic Sets Records

February 25, 2009
(bassmaster.com, February 25, 2009)

A record number of fans consumed exclusive 2009 Bassmaster Classic content featured across BASS and ESPN’s vast multimedia vehicles. The multimedia blitz was supplemented by a record on-site crowd of 137,700 fans at daily tournament weigh-ins and surrounding festivities, obliterating the previous record set in New Orleans by more than 55,000.

“By all metrics, including the compelling content that was delivered to fans worldwide, the Bassmaster Classic was an absolute success,” said Tom Ricks, vice president and general manager, BASS. “The continued growth of the Classic is a testament to the personalities and story lines associated with our athletes.”

The event, held on the Red River, was won by Skeet Reese of Auburn, Calif., who collected the $500,000 top prize from the $1.2 million purse. The Classic was hosted by Shreveport-Bossier City. The events’ successes this year included:

http://sports.espn.go.com/outdoors/tournaments/classic/news/story?page=b_classic_2009success