ORLANDO, Fla. -- A long time first in fishing, Kevin VanDam is now first in fashion with Mossy Oak Elements.
Mossy Oak Elements, a new camo line of fishing clothing, announced a bevy of partnerships at ICAST on Wednesday, including it becoming the Official Pattern of B.A.S.S.
“Mossy Oak came to me a while ago with this idea they wanted to get into the fishing market with a lifestyle brand,” VanDam said. “They created this water-based pattern. It comes in a ton of different colors -- obviously I like the red, because black and red are my colors.
“Mossy Oak is about more than sticks and leaves. They’re a really good company, very family oriented and environmentally conscious.”
Mossy Oak, founded by Toxey Haas in 1986 and headquartered in West Point, Miss., has been the official camo of Ducks Unlimited and the National Wild Turkey Federation.
“We had to keep it a secret until today. They launched the pattern yesterday, and they launched the relationship with me today, but the B.A.S.S. sponsorship will be released later today,” VanDam said early Wednesday.
Huk already had a 24-foot section of its huge booth dedicated the Mossy Oak Elements clothing. Huk’s people said it was an exciting partnership to work with the well-established outdoor company.
“It is a Huk exclusive, so you can only find it on our apparel,” said Nick Pujic of Huk. “It’s available across the entire line of our tech apparel -- hoodies, quarter zips, full zips, UV shirts, short and long sleeve. You keep all the technological elements of the garments that we’ve had -- like Ice technology that keeps you cool, but then you just get a really cool looking pattern.”
“It’s truly legitimately designed for fishing lifestyle,” VanDam said. “Huk, to me, is the premier leader in performance fishing attire.”